The Startup Conference on Ski

Dr. Ofer Zellermayer Ph.D.,Marketing and Decision Sciences, Carnegie Mellon UniversityDr. Zellermayer has a BA in Psychology and Business Administration from The Hebrew University of Jerusalem (magna cum laude) and an M.A. and Ph.D. in Marketing and Decision Sciences from the Social and Decision Sciences Dept. at Carnegie Mellon University, in Pittsburgh, Pennsylvania. He’s always combined between and academic and the practical worlds.Dr. Zellermayer’s research interests lie at the crossroad of Marketing Psychology and Behavioral Decision Making. His real-world Carrere engulfs in addition management and entrepreneurship.In his Ph.D. thesis he explored The Pain of Paying. Dr. Zellermayer teaches in two of Israel’s leading private colleges, the Interdisciplinary Center (IDC) and the Ono Academic College (OAC) where he served as the head of the Marketing track. His teaching includes Consumer Behavior, Decision Sciences, International Marketing, Marketing Communications, Marketing-&-Law, Marketing-&-Movies, Marketing Research both at the undergraduate and MBA levels and as a visiting professor at Friedrich Schiller University (FSU) in Germany and (TSU) in Georgia. As part of his professorship role Ofer guides numerus graduate students’ entrepreneurial projects; He also serves as a mentor in a variety of additional innovative business. Prior to the beginning his professional career, Ofer served as a commanding captain at the Israeli Air Force (AIF). Dr. Zellermayer also served on the board of a directors of two of the country’s largest public companies: “Delek-Motors” – Israel’s most successful automobiles importer to Israel, which is the Israeli franchisee of Ford, Mazda and BMW, and “HOT” – a group of communication companies that offers customers variety of communication services. He currently serves on the board of a directors of Veridis, Israel’s largest environmental solutions company.Believing that learning is much more than teaching, in 2014 together with the ministry of education in Andorra, he founded Academski – a novel program that combines skiing with academic studies. In 2016 he first heard about Skinnovation, arrived as a lecturer and became hooked.Skiing is a passion of Ofer and he’s been lucky to have been skiing in: Andorra, Austria, Bulgaria, California, Colorado, France, Georgia, Israel, Italy, Pennsylvania, Russia, Switzerland, Utah and Wyoming. His short wish list includes Japan and Finland.

“Marketing Myopia“

Why making products or providing services that are too good, can kill your company? Some lessons from the past and insights for the future.