The Startup Conference on Ski
11. – 13. March 2021 in Innsbruck, Austria

Dr. Zellermayer has a BA in Psychology and Business Administration from The Hebrew University of Jerusalem (magna cum laude) and an M.A. and Ph.D. in Marketing and Decision Sciences from the Social and Decision Sciences Dept. at Carnegie Mellon University, in Pittsburgh, Pennsylvania.

He’s always combined between and academic and the practical worlds.

Dr. Zellermayer’s research interests lie at the crossroad of Marketing Psychology and Behavioral Decision Making. His real-world career engulfs in addition management and entrepreneurship.

In his Ph.D. thesis he explored The Pain of Paying.

Dr. Zellermayer teaches in two of Israel’s leading private colleges, the Interdisciplinary Center (IDC) and the Ono Academic College (OAC) where he served as the head of the Marketing track.

His teaching includes Consumer Behavior, Decision Sciences, International Marketing, Marketing Communications, Marketing-&-Law, Marketing-&-Movies, Marketing Research both at the undergraduate and MBA levels and as a visiting professor at Friedrich Schiller University (FSU) in Germany and (TSU) in Georgia.

As part of his professorship role Ofer guides numerus graduate students’ entrepreneurial projects; He also serves as a mentor in a variety of additional innovative business.

Prior to the beginning his professional career, Ofer served as a commanding captain at the Israeli Air Force (AIF).

Dr. Zellermayer had also served on the board of a directors of two of the country’s largest public companies: “Delek-Motors” – Israel’s most successful automobiles importer to Israel, which is the Israeli franchisee of Ford, Mazda and BMW, and “HOT” – a daughter company of Altice – a group of communication companies that offers customers variety of communication services. In both positioned he served as the head of the Balance Sheet Committee and the Audit Committee.

Believing that learning is much more than teaching, in 2014 together with the ministry of education in Andorra, he founded Academski – a novel program that combines skiing with academic studies. In 2016 he first heard about Skinnovation – an innovative entrepreneurship-educational program, by the University of Innsbruck – arrived as a lecturer and became hooked. He’s been a speaker there for the last four years.

Skiing is a passion of Ofer and he’s been lucky to have been skiing in: Andorra, Austria, Bulgaria, California, Colorado, France, Georgia, Israel, Italy, Russia, Switzerland, Utah and Wyoming. His short wish list includes Japan and Finland.

During 2017 Dr. Zellermayer served as a member of: The Committee for Examination of Ways to Reduce the Number of Casualties from the Use of Smartphones While Driving (Sheffer Committee), by the National Road Safety Authority. The committee issued a report about one of the country’s aching issues: texting and driving.

“Startup Marketing – All You Need is Less“

Disruption: what a current, trendy, sexy, mesmerizing word. But for disruption to make an effect, its story needs to be told. And the story tellers – those who connect the disruptive solution with consumers’ needs – are the marketers. They need to decide not only what to say, but also what to omit. In the lecture we’ll discuss some of the principles that that can make your disruptive idea relevant to potential consumers.ant to potential consumers.