Dr. Ofer Zellermayer Ph.D., Marketing and Decision Sciences, Carnegie Mellon University

Dr. Zellermayer has a BA in Psychology and Business Administration from The Hebrew University of Jerusalem (magna cum laude) and an M.A. and Ph.D. in Marketing and Decision Sciences from the Social and Decision Sciences Dept. at Carnegie Mellon University, in Pittsburgh, Pennsylvania. He’s always combined between and academic and the practical worlds. Dr. Zellermayer’s research interests lie at the crossroad of Marketing Psychology and Behavioral Decision Making. His real-world career engulfs in addition management and entrepreneurship. In his Ph.D. thesis he explored The Pain of Paying. Dr. Zellermayer teaches in two of Israel’s leading private colleges, the Interdisciplinary Center (IDC) and the Ono Academic College (OAC) where he served as the head of the Marketing track. His teaching includes Consumer Behavior, Decision Sciences, International Marketing, Managerial Decision Making, Marketing Communications, Marketing-&-Law, Marketing Management, Marketing-&-Movies, Marketing Research both at the undergraduate and MBA levels and as a visiting professor at Friedrich Schiller University (FSU) in Germany and (TSU) in Georgia. As part of his professorship role Ofer guides numerous graduate students’ entrepreneurial projects; He also serves as a mentor in a variety of additional innovative businesses. Prior to the beginning his professional career, Ofer served as a commanding captain at the Israeli Air Force (AIF). Dr. Zellermayer had also served on the board of directors of two of the country’s largest public companies: “Delek-Motors” – Israel’s most successful automobiles importer to Israel, which is the Israeli franchisee of Ford, Mazda and BMW, and “HOT”- a daughter company of Altice – a group of communication companies that offers customers variety of communication services. During 2017, Ofer served on a committee, by the Israeli National Road Safety Authority, under the charter: “Reducing Smartphones Accidents.” Believing that learning is much more than teaching, in 2014 together with the ministry of education in Andorra, he founded Academski – a novel program that combines skiing with academic studies. For the last few years, he has been an invited speaker at Skinnovation – the first startup conference on ski – by the University of Innsbruck. Skiing is a passion of Ofer and he’s been lucky to have been skiing in: Andorra, Austria, Bulgaria, California, Colorado, France, Georgia, Israel, Italy, Switzerland, Utah, Wyoming. His short wish list includes Japan and Finland.

Marketing is Forever

Disruption: what a current, trendy, sexy, mesmerizing word. But for disruption to make an effect, its story needs to be told. And the story tellers – those who connect the disruptive solution with consumers’ needs – are the marketers. In the lecture we’ll discuss some of the principles that that can make your disruptive idea relevant to potential consumers.